2018 Year in Review
2018 was a banner year for both Dodge and Ram with the release of new models, a revamped engine, and plenty of awards that prove both brands are just getting started. Let’s review how Ram and Dodge shook up the automotive industry this year (2018).
Ram was all about overhauling their own lineup this year and they did so straight out the gate with the release of the all-new 2019 Ram 1500 at the North American International Auto Show (NAIAS) back in January. The new and improved model showcases fuel economy improvements, a refreshed Uconnect infotainment system accompanied by an available 12-inch touchscreen, more than 100 safety and security features, and revamped design both inside and out. A special mention goes out to the Ram 1500 as it also debuted a refreshed Pentastar engine with the all-new eTorque technology. Additionally, the brand also launched other trims of the Ram 1500 such as the Tradesman trim, the Rebel trim, and the North Edition trim, while other heavy-duty trucks in the lineup like the Ram 2500 enjoyed a Mojave Sand option package and the Ram 3500 offered an all-new Harvest Edition Chassis Cab Truck.
Ram finished the year strong with plans for the future in full display – various 2020 trucks have been spotted by spy photographers testing out on the streets of Detroit. A 2020 Power Wagon is expected to debut at the upcoming NAIAS (January 2019) show according to industry insiders. Accolades were not in short supply for the brand this year as the all-new Ram 1500 earned Motor Trend’s top honor as Truck of the Year, beating out bitter rivals Ford and Chevrolet. The all-new Pentastar V6 engine with eTorque that rests under the hood of the all-new 1500 was named one of the Best 10 Engines for 2019 by WardsAuto as well, rounding out an extremely successful year for the brand.
Dodge continues to be a brand that marches to its own beat as one of the few manufacturers that can still manage to produce cars in a market that’s under assault by a boom of SUVs. Evidently, Dodge shows no signs of stopping if their 2019 Challenger lineup is anything to go by. Not only did Dodge vow to continue to produce their sinfully-fast vehicles, but they’ve also taken the Hellcat to new heights with the all-new 2019 Challenger SRT Hellcat Redeye – a collaboration between the Hellcat and the more sinister SRT Demon. Just like Ram, Dodge also earned its own fair share of awards, such as Charger earning an ALG Residual Value Award for a fifth year in a row, and the 2018 Durango SRT being named Crossover of the Year, while the Challenger earned a top score in its segment in J. D. Power’s Dependability Study.
It was also a fantastic year to be a Dodge owner thanks to the introduction of the Dodge 1320 Club – an exclusive club to support the growing number of enthusiasts that take part in permitted quarter-mile drag races. Challenger (2008-present) and Charger (2006-present) owners from the U.S. and Canada can join the club via the Dodge Garage, where they’ll be able to design a profile that showcases their vehicle and bring them one step closer to participating in a legal drag race. Dodge also offered some funny commercials to close out the year, especially its “Upgrade” series that featured a beefed-up Santa revamping his own sleigh and opting for a Dodge Challenger instead. The sleigh conversion was no joke for the brand who decided to debut Santa’s new ride at the 2018 L.A. Auto Show.
We can only hope that these brands continue to enjoy just as much if not more success in 2019. Follow University Dodge on social media to stay up to date with the latest automotive news.