When it comes to the competitive full-size pickup segment, the 2021 Ram 1500 more than holds its own against its competitors. Not only is the Ram 1500 an impressive pickup, it’s also far more modern than the rest — both inside and out. The biggest news about the 2021 Ram 1500 lineup is the inclusion…
No longer are pickup trucks seen as an extension of the workplace. In fact, these days pickups are less and less likely to be relied on as utilitarian workhorses of the automotive world. Modern pickup trucks can often rival luxury vehicles thanks to luxurious interior cabins and cutting-edge technology. Some, like the all-new Ram 1500…
Slowly but surely, Stellantis — the new parent company of Dodge — is getting its operation together as a group. As of spring 2021, Stellantis hinted at some of its plans to renew and replenish some of its neglected brands. Along with designing new electric vehicles (EVs), especially for fleet purposes, Stellantis intends to sell…
In its latest collaboration, Ram Truck joins forces with the Foo Fighters. Paying homage to everyday heroes is the name of the game and Ram’s new multimedia campaign titled “Spotlight” gets the job done with three new videos that span television, digital, and other Ram Truck brand social media channels. The campaign kicks off prior…
The merger between Fiat Chrysler Automobiles (FCA) and Groupe PSA was completed earlier this year (2021), forming the newly-minted Stellantis — in turn, the current parent company of Dodge and Ram Trucks, among others. Stellantis has been making many internal changes since the merger, including the disbanding of the Street & Racing Technology (SRT) division…
Stellantis, the parent company of Ram Trucks, announced there’s a new, limited-production Mopar ‘21 Ram 1500 Special Edition on the way. Based on the 2021 Ram 1500 Big Horn/Lone Star Crew Cab 4×4 trims and configuration, the all-new Mopar ‘21 comes with a variety of Mopar accessories that help it stand out. Reinforcing Ram Trucks’…
Needless to say, Ram Trucks has been on quite a successful journey these past few years with the debut of the all-new Ram 1500 in 2019, the launch of the revamped 2020 Ram Heavy Duty models, and the long-awaited introduction of the 2021 Ram 1500 TRX. All three models earned their respective “Truck of the…
The very first 2021 Ram 1500 TRX ever built rolled off the assembly line and straight down the auction block. Ram 1500 TRX VIN 001 sold for a whopping $410,000 at the Barrett-Jackson Scottsdale Auction on March 26 (2021). All proceeds raised from the auction will go to The United Way for Southeast Michigan’s 2-1-1…
Dodge vehicles are notorious and revered for their design and overall aggressive looks that put to rest any talk about pony cars. Kelley Blue Book (KBB) recognized Dodge as the Best Car Styling Brand for a third consecutive year during KBB’s yearly Brand Image Awards. Award categories include luxury, non-luxury and truck shoppers, with determinations…
It goes without saying that Ram Trucks are “Built to Serve,” but the truck maker launched a new storytelling campaign called “I’m a Ram” to showcase its award-winning trucks. The latest campaign from the truck maker features five-time Grammy-winning singer/songwriter Chris Stapleton. A series of commercials and other long-form content make up the campaign that…
