It appears that Fiat Chrysler Automobiles (FCA) – the automaker that’s been a leader in the industry shift to SUVs and pickups – has somewhat of a hole in its portfolio. FCA is just now (May 2019) entering the midsize pickup segment with the Jeep Gladiator, but the segment is picking up steam and is…
Ram prides itself on making trucks that are “built to serve” and the brand’s new marketing campaign is aiming to reinforce that message. Brand values such as integrity, hard work, and leadership take center stage in the all-new “On to Bigger Things” campaign that’s comprised of a four-part video series. The series intentionally highlights the…
The 2019 Ram 1500 Classic is proving to be a hit on the lot for dealers. Older than the new 2019 Ram 1500 that’s slowly replacing the previous generation, the 2019 Ram 1500 Classic is still being sold alongside the redesigned truck that’s also taking the segment by storm. In fact, according to J.D Power,…
Ram has been taking the half-ton pickup segment by storm since they introduced the all-new 2019 ram 1500, a feat that can largely be attributed to the fact that the new pickup is a handsome machine both inside and out. After initially grabbing the attention of truck buyers, the all-new 1500 has yet to deliver…
We’ve said it before and we will say it again, but Ram has the best product introductions in auto shows across the U.S. and this time it’s the New York Auto Show’s turn to shine. Ram recently debuted a limited edition of its new 2019 Ram Heavy Duty model to celebrate the 145th running of…
We never tire of saying it, but the accolades for the all-new 2019 Ram 1500 are seemingly endless. Once it was awarded the 2019 MotorTrend Truck of the Year award it’s as if the Ram 1500 is unstoppable. This time around it was the online publication The Fast Lane Truck’s (TFLtruck) turn to award the…
Ram Truck recently unveiled a gem at the 2019 Chicago Auto Show – the 2019 Ram 1500 Classic Warlock Special Edition. This particular edition is a callback to the original Warlock pickups of the 1970s. It offers prospective buyers a well-equipped, pseudo-customized pickup with plenty of style, capability, and value for those looking to buy…
Ram opted for a digital media ad strategy only when it came to this year’s Super Bowl, with a large part of the brand’s focus zeroing in after the big game had long finished. The #RamWillTowThat social media initiative sees the truck brand collaborate with M&M’S, Pringles, Avocados From Mexico, Amazon, Persil ProClean, and DEVOUR…
Move over Ford and Chevrolet, there’s a new champ in town – the all-new 2019 Ram 1500 earned top honors at the 2019 Detroit Auto Show as the North American Truck of the Year. Innovation has paid off for the Ram brand as this is the latest accolade among many for their reimagined 1500. Just…
WardsAuto, an American organization that’s covered the automotive industry for over 80 years, recently named Fiat Chrysler Automobiles’ (FCA) 3.6-liter Pentastar V6 engine enhanced with the eTorque mild-hybrid system as one of the 10 Best Engines for 2019. The Pentastar V6 engine with eTorque made its debut in the all-new 2019 Ram 1500 and is…
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