Ram Makes Color Palette Bolder with New Bright Hues

The Dodge Challenger SRT Demon pretty much owned the New York International Auto Show, but Ram brought something for spectators to enjoy, too. Rather than bold engines, Ram brought bold colors like a vibrant blue pickup and a bright green truck to the light-duty Ram 1500 lineup.

Coming to dealerships in May 2017 are the Ram 1500 Sport Sublime Green and the Ram Rebel Blue Streak. Despite what the name suggests, the Ram 1500 Sport Sublime Green is closer to lime than sublime and the truck is so bright it practically glows. To balance out the loud hue are black accents, like a black grille, black rims and black badging. As a Sport trim, the name Ram 1500 Sport Sublime has a Sport performance hood with two black stripes down the hood. The vehicle’s interior is black and accented with lime green stitching.

The Rebel Blue Streak is a black and blue color scheme. Like the Ram 1500 Sport Sublime Green, the Rebel Blue Streak is accented with black badges, black rims and a black grille. The interior of the truck is not custom, so it looks like the same comfortable and durable interior on all of the other Ram 1500 Rebel models.