“Twisters” Super Bowl Nostalgia Brings Back Ram Truck to Disaster Movies

February 12th, 2024 by

It’s widely acknowledged that “Twister” holds a significant place among cinematic favorites and what we consider memorable car commercials. Therefore, the unveiling of the new trailer for “Twisters” during Sunday night’s (Feb. 11, 2024) Super Bowl sparked considerable enthusiasm. While anticipation for the movie as a whole, particularly with notable actors like Glen Powell and Daisy Edgar-Jones, is palpable, what stands out most is the unmistakable incorporation of yet another Dodge/Ram commercial within the film.

Experts have had criticism regarding vehicle product placement in films in the past, but the case of “Twisters” presents a notable deviation. Unlike previous instances, such as “Barbie,” which served as a General Motors advertisement without eliciting a significant desire for specific vehicles among young audiences, “Twister” left an enduring impression on countless American children in the 1990s, instilling a fervent desire for a red Dodge Ram 2500. This thematic continuity is evident in the new “Twisters” trailer, featuring no fewer than two instances of Dodge Ram placement, including one prominently displayed in red.

2024 Ram Trucks Lineup

The Ram 1500 sets a benchmark for comfort. Its unparalleled ride quality and handling outshine competitors in the full-size pickup segment, while the exceptional 702-horsepower Ram 1500 TRX, assessed separately, stands as a peerless offering. Despite its refined demeanor, the Ram 1500 remains formidable in terms of performance. Engine choices range from a 305-horsepower V-6 to a 395-horsepower V-8, boasting a maximum conventional towing capacity of 12,750 pounds. Available in rear- or four-wheel drive configurations, cab options include an extended cockpit or a larger four-door crew cab, with bed lengths of either five feet seven inches or six feet four inches.

Beyond the crest of a rugged ORV trail emerges a commanding roar, unmistakable in its ferocity. Yet, this is no mere wild creature or feral hog—it’s the formidable Ram 1500 TRX, boasting an astonishing 702 horsepower. Powered by a formidable supercharged 6.2-liter V-8 engine, thirsting for fuel akin to a voracious gulp from a garden hose, this beast is a force to be reckoned with. Its eight-speed automatic transmission seamlessly manages gear shifts, while the truck’s robust four-wheel drive system effortlessly propels it through the most unforgiving terrains imaginable.

In the realm of heavy-duty trucks, the 2024 Ram Heavy Duty stands out as a powerhouse with a genial disposition—a formidable force when called upon, yet effortlessly laid-back during everyday drives. Boasting a refined interior adorned with luxurious trimmings and an array of features, the Ram HD offers unparalleled comfort for long hauls, rivaling its brawniest competitors like the Chevrolet Silverado HD and Ford Super Duty.

With the option of a standard gasoline V-8 or the formidable Cummins diesel inline-six, the Ram HD delivers refined power and impressive capabilities. The diesel variant boasts a towing capacity exceeding 37,000 pounds and a payload capacity surpassing 7,600 pounds. Inside the cabin, standard acoustic glass and active noise cancellation ensure a tranquil atmosphere, while the optional rear air suspension setup enhances ride quality.

For tech-savvy customers, the spacious cabin can be equipped with sought-after features like a large infotainment screen and a trio of 115-volt outlets capable of powering up to 400 watts of power tools. Off-road enthusiasts will find the Power Wagon and Rebel trims particularly enticing, with features such as skid plates, rugged tires, and off-road suspensions, perfect for venturing off the beaten path.