Ram Truck Introduces new Ram 1500 HFE EcoDiesel Pickup
A new, more fuel-efficient Ram Truck model was unveiled and is joining the brand’s half-ton truck lineup. Ram already produces the most fuel-efficient 4x4s and the fastest, quickest and most powerful pickup truck in its segment. The new Ram 1500 Tradesman HFE EcoDiesel has a city rating of 23 mpg, and an unsurpassed highway rating of 33 mpg. Additionally, the pickup also features an HFE designation, or High Fuel Efficiency, as a way to highlight this Ram pickup’s excellent fuel efficiency.
“Ram is committed to innovation and powertrain leadership, and as the no-compromise benchmark for efficiency and performance, we continue to listen to customer input by offering unsurpassed fuel economy. The Ram 1500 is America’s most powerful half-ton pickup with 480 lb-ft of torque and the most capable light-duty diesel with towing capability up to 12,560 pounds, and delivers up to 1,000 miles of range on a single tank of fuel,” said Mike Koval Jr., Ram Brand Chief Executive Officer.
The 2021 Ram 1500 Tradesman HFE EcoDiesel comes standard as a crew cab four-door model with a 5-ft. 7-in. Truck bed and 20-inch aluminum wheels. Additional features include a black grille and bumper, wheel-to-wheel side steps, a tonneau cover and cloth bucket seats. Available in either Bright White Clear or Diamond Black Crystal, the 2021 Ram 1500 Tradesman HFE EcoDiesel has a starting MSRP of $42,240 (plus a $1,695 destination fee). The pickup goes on sale during the second quarter of 2021.
The 2021 Ram 1500 is a star in its segment thanks to its benchmark durability, efficiency, technology, convenience and overall performance with features never before seen in a pickup. The Ram 1500 has up to 2,300 pounds of payload and up to 12,750 pounds of towing capability. Arguably the highlight of the Ram 1500 is its cabin, complete with a massive 12-inch touchscreen infotainment display equipped with Ram Truck’s famed Uconnect 4C. A leader in pickup technology, the Ram 1500’s infotainment display features split-screen capability, 360-degree camera views, Personalized Stations Powered by Pandora, and exclusive content from SiriusXM with 360L.
The first in its light-duty pickup segment to include the latest Know & Go mobile app, the 2021 Ram 1500 TRX offers buyers an immersive experience to help them learn more about their vehicles. Standard on this Hellcat-powered, off-road behemoth are the following active safety and security features: Adaptive Cruise Control, Blind-Spot Monitoring, Forward Collision Alert and Ready Alert Braking. An exclusive link-coil rear suspension system with optional Active-level four-corner air suspension makes for class-leading riding and handling in the Ram 1500 TRX.
Experts fully expect the Tradesman HFE to take off once it goes on sale this spring thanks to its price point and fuel efficiency figures, likely to be popular with fleets once it rolls off the assembly line. Currently in need of a fleet truck? Explore our commercial vehicles inventory here at University Dodge, learn about available commercial incentives, and schedule your test drive today! Follow University Dodge on social media to be the first to know when the all-new Ram 1500 Tradesman HFE EcoDiesel arrives.