The Latest Ram 1500 “Built to Serve Edition” Pickup is Here
Ram recently announced that the brand’s second installment of its Ram 1500 inspired “Built to Serve Edition” pickup trucks officially went into production at the truck maker’s Sterling Heights, Michigan Assembly Plant. Ram announced earlier in the year (2020) that it was celebrating America’s armed forces with special editions of its popular Ram 1500 half-ton pickup truck. By the time the year is over, Ram will offer a total of five special edition pickups, each one honoring a different branch of the military. The second installment of the “Built to Serve” pickups is inspired by the Navy with both Patriot Blue and Ceramic Gray exterior shades, along with a black interior and Light Ambassador Blue accent stitching.
“Ram truck owners, whether civilian or military, are familiar with the ‘Built to Serve’ adage as it’s something we strive to build into every truck and van we produce. Ram honors those who serve or have served in the United States with distinction and we continue to welcome volunteers to our Ram Nation volunteer efforts,” said Mike Koval, Head of Ram Brand, FCA — North America.
The second installment of the “Built to Serve” pickups kicked off on June 14 (2020), coinciding with Flag Day. Ram plans to launch a new “Built to Serve” model every three months, with each new edition representing one of America’s land, air, or sea-based branches of the military. Ram chose to honor each of the five branches of the U.S. military with two specially selected exterior shades inspired by the respective mission and history of each branch. Additionally, each branch’s “Built to Serve” pickup truck will be offered in a new low-volume paint option as well — an option exclusively reserved for this program.
“Built to Serve Edition” pickups come in the following colors and limited numbers:
- Gator (1,000 units) and Diamond Black (1,000)
- Ceramic Gray (1,000) and Patriot Blue (1,000)
- Anvil (1,000) and Billet Silver (1,000)
- Tank (1,000) and Flame Red (1,000)
- Spitfire (500) and Bright White (500)
Other features worth mentioning on the “Built to Serve Edition” trucks include stylish exterior cues like 20-inch aluminum wheels, a United States flag decal, a “Built to Serve” decal, body-colored wheel flares, an all-black grille, black badges, black bumpers, black wheel-to-wheel side steps, dual four-inch black exhaust tips, and black-bezel premium lighting. On the inside of the cabin, the front seat includes military-style Velcro panels so that buyers can apply their own patches — flags, regimental, name tapes, and even slogans — all in the name of added personalization for current and retired military personnel.
Ram 1500 “Built to Serve” pickups also include:
- “Built to Serve” instrument panel badge
- Lockable console storage
- Deeply bolstered cloth and vinyl Sport seats
- Black Onyx Chrome interior trim
- All-weather rubber slush mats
Ram’s “Built to Serve” pickup trucks are available in all body styles and include all powertrain options. In addition, Ram Trucks isn’t just honoring those who currently serve or have served in the past with a simple pickup truck, the brand is also working towards bringing more attention to its volunteer initiative called Ram Nation. Ram Nation launched in 2015 and has been organizing grassroots volunteer efforts across the U.S. to instill the value of serving the community ever since. Ram Nation is inviting all individuals, regardless if they’re current or former Armed Forces, or plain civilians, to join the effort at www.ramtrucks.com/ram-nation.html.
Want to get behind the wheel of the pickup that inspired it all? Visit us at University Dodge and check out our all-new Ram 1500 inventory. Schedule your test drive today and follow University Dodge on social media to be the first to know when the next “Built to Serve” pickups roll across our dealer lot.
Photo Source/Copyright: Ram Trucks