Ram Trucks Looking to Enter a New Segment
Ram Trucks has indicated it wants in on the midsize pickup segment, and apparently the truck maker might be sifting through the old archives for a familiar name. Fiat Chrysler Automobiles (FCA), Ram’s parent company, recently filed a trademark for “Dakota,” according to users on Dakota forums. If rumors are to be believed, this could be the nameplate that finds itself on Ram’s long-rumored midsize pickup. The segment has not seen a Dakota model since it was phased out in 2011 when Dodge and Ram finalized their respective transitions as stand-alone brands.
Automakers routinely file trademarks that they don’t want to pass up to their competitors, and it’s important to note Mopar continues to offer accessories for the old Dodge Dakota, so the name has remained active all these years. While this could very well be a simple trademark renewal, it could also indicate that there’s something bigger in Ram’s future. Ram didn’t comment on the trademark filing as it’s customary to avoid commenting on current production and rumors.
Previous reports pointed to a new Ram pickup arriving by 2022, one which could share a lot with the all-new 2020 Jeep Gladiator. Although both models might share platforms among other things, the upcoming Ram pickup will not encroach on the Gladiator since Jeep is devoted to pushing it as an off-road machine. Ram is poised to court a separate customer base with its various bed and cab configurations offered. For now, the Jeep Gladiator remains a crew-cab only machine. Those looking for a smaller pickup from FCA could turn to the Ram as a less expensive choice.
The truck wars will rage on should Ram jump into the segment. Chevrolet and Ford continue to sell their Colorado and Ranger models, while foreign rival Nisan also has a new Frontier pickup on the way. Toyota also continues to offer the Tacoma model as well. Americans love their trucks, and a new option is sure to be welcomed by the public. If Ram knows what’s good for business, the truck maker will go above and beyond to even include a 6.2-liter Hellcat V8 engine in the midsize truck. Here’s hoping!
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