Ram Trucks Launches New “I’m a Ram” Ad Campaign
It goes without saying that Ram Trucks are “Built to Serve,” but the truck maker launched a new storytelling campaign called “I’m a Ram” to showcase its award-winning trucks. The latest campaign from the truck maker features five-time Grammy-winning singer/songwriter Chris Stapleton. A series of commercials and other long-form content make up the campaign that spans across traditional broadcast, digital, and Ram social media channels such as Facebook, Twitter, and Instagram. Two of the spots, “Neighbor” and “Provider,” debuted during the NCAA March Madness telecast. The brand also debuted an extended 60-second version of another recently released spot titled “Anthem” on the Ram Trucks official Youtube channel.
“Class-leading features and industry recognitions continue to validate our dedication to redefining how pickup trucks can meet customer demands. It’s an honor to again collaborate with our friend and five-time Grammy-awarded artist Chris Stapleton on our latest marketing campaign ‘I’m a Ram.’ This creative platform is uniquely ownable, celebrates the spirit and determination of our owners, and further reinforces our ‘Built to Serve’ commitment,” said Marissa Hunter, Head of Marketing, Stellantis — North America.
This most recent campaign showcases not only the brand’s three MotorTrend Truck of the Year winners — Ram 1500, Ram Heavy Duty, and Ram 1500 TRX — it also features stories from current Ram owners who are making a difference in their communities with the help of their Ram pickups. Ram Trucks also launched a behind-the-scenes conversation with Chris Stapleton as he’s behind the wheel of a Ram 2500. Stapleton takes viewers on a journey with him while going in-depth about what it means to not only collaborate with the Ram brand but also what it means to be a Ram Truck owner.
“A Ram is powerful. A Ram is unyielding and it comes at things head-on. It’s not afraid of the fight and doesn’t back down. It’s capability and it’s trust. It’s knowing when you need it to be there, it will be there,” said Stapleton.
Ram Trucks made behind-the-scenes footage available on Ram Truck’s Youtube channel, while additional 30-second spots are slated to debut in the coming weeks. “I’m a Ram” social stories about other proud owners who make a difference in their communities are scheduled to continue. Ram Truck created its latest ad campaign in partnership with Highdive.
In 2009, the Ram Truck brand spun off from Dodge and launched as a stand-alone division focused on meeting the demands of modern truck buyers. Since then, Ram has been busy pumping out quality vehicles such as the Ram 1500, Ram 2500 Heavy Duty, Ram 3500 Heavy Duty, Ram 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City. Ram is committed to building trucks with hardworking families in mind to help them get hard work done and get them where they need to be.
Explore the current Ram Truck lineup here at University Dodge. Browse the latest Ram Truck inventory, including the all-new 2021 Ram 1500 TRX, here at University Dodge and schedule your test drive today! Follow University Dodge on social media to stay up to date with the latest Ram Truck news.
Photo Source/Copyright: Stellantis