Ram Trucks Are Built To Serve
Ram is no stranger to limited edition pickups, and as a nod to the upcoming Veteran’s Day Holiday, the pickup manufacturer is offering a new batch of limited edition trucks. The special edition pickups will honor each of the five branches of the U.S. military. With plenty of patriotic clues, Ram will call these special trucks “Built to Serve” editions.
Ram will offer five different special edition pickups where buyers can choose between two different colors that pertain to a specific branch of the military. One color choice will be a low-volume paint color, while the other will be a color that’s already offered on the standard 2020 Ram lineup. The point of the color choices is to celebrate each branch’s spirit, history, and mission.
The following are the new colors specifically offered on the Built to Serve editions — Spitfire, Tank, Anvil, Ceramic Gray, and Gator, while the five existing colors are comprised of Bright White, Flame Red, Billet Silver, Patriot Blue and Diamond Black. Gator and Diamond Black are the colors offered on the Army-themed pickup, while Anvil and Billet Silver salute the Air Force, Tank and Flame Red celebrate the Marine Corps, Ceramic Gray and Patriot Blue are reserved for the Navy, while Spitfire and Bright White celebrate the Coast Guard. Ram will only manufacture 9000 Built to Serve pickups, reserving 1000 of each truck to be painted the newly-created military colors — except the Spitfire or Bright White models, those will be limited to 500 units each.
Ram also announced that the Built to Serve package is available to all body styles and can have any powertrain. Besides the special one-of-a-kind exterior colors, the pickups will also feature unique graphics — there’s even a U.S. flag on the rear of the pickup accompanied by the words “Built to Serve” underneath. Badges, side steps, grille surrounds, and the exhaust tips are all in a black finish, while the 20-inch aluminum wheels are in a Gray finish. On the inside, these pickups have corresponding accent colors depending on the exterior paint job. Ram went above and beyond and attached velcro panels on each front seat’s shoulder panels so that veterans can attach their own patches. There’s also a Built to Serve badge across the dashboard, webbing on the front seats to attach additional equipment, and a black chrome interior.
Regardless of trim, all Ram Built to Serve models will have all-terrain tires, heavy-duty front and rear shock absorbers, skid plates for off-road protection, among other features. The Army-themed Built to Serve pickup launches on Veteran’s Day (2019) as Ram plans to launch the next Built to Serve pickup every three months after.
In essence, all Ram Trucks are built to serve as they’re known for their capability and reliability. Explore the Ram lineup at University Dodge and schedule your test drive today! Follow us on University Dodge social media to stay up to date with the latest Ram news, including the debut of the Built to Serve series. Be sure to thank a veteran today!