Ram Truck Launches Last Installment of Ram 1500 Built to Serve Edition
Ram Truck is back with its Built to Serve Edition pickups one last time as the truck maker opens orders for its fifth and final installment. The Built to Serve lineup salutes both retired and active members of the U.S. Armed Forces. Production is slated to kick off during the second quarter of 2021 at the Sterling Heights Assembly Plant in Michigan. Ram celebrates America’s five land, air, and sea-based armed forces with exclusive Built to Serve editions of its popular Ram 1500 pickup truck. This last installment of Built to Serve pickups offer buyers a maritime-inspired theme with Bright White and Spitfire exterior shades, along with a black interior clad in orange accent stitching.
“We owe a huge debt of gratitude to our armed forces and the brave men and women who serve them. These Built to Serve models are just one way we honor those who have selflessly served our country. Whether civilian or military, Ram Truck owners are very familiar with this adage as it’s something we strive to build into every van and truck we produce,” said Mike Koval Jr., Ram Brand Chief Executive Officer — Stellantis.
Ram has now officially honored each U.S. military branch service with two specifically selected exterior paint shades that captivate the spirit, mission, and overall history of each respective service. Every “Built to Serve Edition” pickup truck is offered in new low-volume, exclusive paint options. Built to Serve edition Ram pickups come in the following colors and limited numbers:
- Gator (1,000 units) and Diamond Black Crystal (1,000)
- Ceramic Gray (1,000) and Patriot Blue (1,000)
- Anvil (1,250) and Billet Silver Metallic (1,500)
- Tank (1,000) and Flame Red (1,000)
- Spitfire (500) and Bright White (750)
Additionally, all Ram Built to Serve edition pickups feature other interior and exterior accents that set them apart from the standard Ram 1500. Accents include a United States flag and numerous “Built to Serve” decals throughout the rear quarter panels. On the outside, Built to serve edition pickups offer stylish exterior cues such as body-color wheel flares, and 20-inch aluminum wheels with a one-of-a-kind Technical Gray finish. Black badges, an all-black grille with black surrounds, black wheel-to-wheel side steps, dual four-inch black exhaust tips, black bumpers and black-bezel premium lighting compliment the pickup’s overall look and design.
Where Ram Separates Itself From the Rest
Every cabin is also designed with care and represents each of the five military branches accordingly with corresponding color stitching, including: Medium Greystone, Orange, Light Diesel Gray, Light Frost or Light Ambassador Blue. Owners can add a touch of personalization and military pride thanks in large part to the truck’s “Built to Serve” embroidered seat panels. There are also additional Velcro panels on every front seat inboard shoulder panel. The idea behind all this Velcro is that buyers can apply their own patches — be they regimental, name tapes, slogans, or even flag patches — to personalize their truck cabin.
Ram 1500 Built to Serve pickups also feature:
- All-weather rubber slush mats
- Lockable console storage (optional)
- Built to Serve instrument panel badge
- Deeply bolstered cloth and vinyl Sport seats
- Black Onyx Chrome interior trim
Additionally, every Ram Built to Serve edition comes loaded with the following 4×4 Off-road Group content:
- Fuel tank skid plate
- Transfer case skid plate
- Tow hooks
- Heavy-duty off-road-calibrated front and rear shock absorbers
- Hill-descent control
- Front suspension skid plate
- Steering gear skid plate
- All-terrain tires
- Electronic-locking rear axle
In essence, all Ram Trucks are built to serve as they’re known for their capability and reliability. Explore the Ram lineup at University Dodge and schedule your test drive today! Follow us on University Dodge social media to stay up to date with the latest Ram news, including the ongoing rollout of the Built to Serve series.