Ram Introduces 2020 Ram 1500 Laramie Southwest Edition

March 26th, 2020 by

Saddle up, there’s a new Ram pickup in town. Fiat Chrysler Automobiles (FCA) is adding a special edition to its Ram brand — introducing the 2020 Ram 1500 Laramie Southwest Edition. The full-size pickup will be available in Texas and neighboring states, just like its “Southwest” moniker implies. Prices start at $45,380 (plus destination fee) and sales are slated to kick off in the second quarter of 2020. 

Special editions of pickups are increasingly popular with buyers, making them one of the most profitable sales tools available in the automaker’s arsenal. Buyers love to splurge on models that not only offer more style, but also have extra custom-like features. The Laramie Southwest Edition doesn’t hold back and offers more cowboy flair at a lower price than the Laramie Longhorn trim it’s based on. 

Wood and leather trim can be found throughout both the Laramie Longhorn and the Laramie Southwest edition, making them one of the most luxurious options available on the Ram lineup. The many trims and special editions are among the reasons why full-size pickup buyers are often considered the most loyal in the industry. Additionally, Ram remains the only truck maker to offer an exclusive Lone Star edition that’s a top seller in Texas. 

“For nearly 20 years, Ram has recognized that Texas and America’s Southwest are the centers of the truck universe. Ram was the first manufacturer to offer a Texas-exclusive model. Our new Ram Laramie Southwest Edition adds the segment’s best combination of performance, capability, luxury and technology,” said Mike Koval, interim Ram brand chief. 

Ram Laramie Southwest Edition Exterior Features:

  • Power running boards
  • Body-color bumpers, mirrors, grille surround, and moldings
  • Polished 20-inch wheels

Standard Features:

  • Rain-sensing wipers
  • Remote tailgate release
  • Automatic rear braking
  • Front and rear parking sensors
  • Trailer brake control
  • Dual-pane panoramic sunroof
  • Automatic high beams
  • Blind-Spot Monitoring
  • Rear-Cross Traffic Alerts
  • 12-inch infotainment touchscreen display
  • FCA’s latest Uconnect infotainment system

The 2020 Ram 1500 Laramie Southwest Edition is available with two four-door cabs — Quad cab and the bigger Crew cab. Other featured options include bucket or front bench seats, either a 5-foot-7-inch or 6-foot-4-inch bed, and the full range of Ram drivetrains. 

Although we still have some time to go until this latest special edition of the Ram 1500 goes on sale, it doesn’t mean that prospective buyers can’t enjoy everything that the Ram lineup has to offer now. Visit us at University Dodge and check out our latest Ram 1500 inventory, where trims range from entry-level to top-of-the-line luxurious. Follow us on University Dodge social media to stay up to date on the latest Ram news. 

Photo Source/Copyright: Ram/Autoproyecto


Posted in RAM