New Ram Trucks Ad Campaign Featuring the Foo Fighters
In its latest collaboration, Ram Truck joins forces with the Foo Fighters. Paying homage to everyday heroes is the name of the game and Ram’s new multimedia campaign titled “Spotlight” gets the job done with three new videos that span television, digital, and other Ram Truck brand social media channels. The campaign kicks off prior to Mother’s Day and also coincides with the release of lead singer Dave Grohl’s “From Cradle to Stage” unscripted series. Inspired by Grohl’s mother Virginia Hanlon Grohl and her critically acclaimed book, “From Cradle to Stage” follows Grohl’s previous directorial efforts with “What Drives Us,” a documentary that Grohl described as “a love letter to every musician that has ever jumped in an old van with their friends and left it all behind for the simple reward of playing music.”
“Foo Fighters’ story with the Ram Truck brand started 25 years ago when they piled into a Ram van and headed out on the road in search of a dream. Their ability to pursue those dreams was enabled by the ones who have continued to support the band throughout what has turned out to be a one-of-a-kind journey. Now, we come full circle with the Foo Fighters in a collaboration that recognizes the challenges and celebrates the triumphs of our everyday heroes, especially during this last year, and further reinforces our ‘Built to Serve’ commitment to Ram customers everywhere,” said Olivier Francois, Global Chief Marketing Officer, Stellantis.
Ram Truck launched the #RamBandVan initiative in 2018, while the Foo Fighters lent their original Ram van for the automaker’s previous “What Drives Us” campaign, making a partnership between the two a natural occurrence. Both the automaker and the band support hard-working musicians who know the struggle of being on the road, financial or otherwise, that’s second nature to the grassroots touring lifestyle. Ram Truck has committed to continuing its #RamBandVan initiative to support determined bohemians get back on the road to doing what they love.
The latest ad campaign is soundtracked by the Foo Fighters’ very own “Making a Fire,” and kicks off with an extended 60-second version of “Rock Star” starring lead singer Dave Grohl. Intended as a tribute to mentors and leaders who are behind the wheel of a Ram pickup, the 60-second spot also features everyday people helping children with their everyday struggles. Grohl is seen driving his Ram 1500 while the voiceover describes all the effort it takes to clear obstacles on the way to rock stardom. The spot ends on a sentimental spot, with Grohl saying “bringing out the very best of them, takes the very best of us.” Ram will also syndicate two other 30-second spots, “Overtime” and “Best Part,” along with a 30-second version of “Rock Star” that’ll run on television.
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