LEGO and Dodge Introduce Their Speed Champions Series

January 3rd, 2019 by

University Dodge Lego Champions Series Dodge Challenger

Builders of all ages take notice: Dodge has teamed up with LEGO once again for their Speed Champions series. The partnership between the automaker and toy manufacturer resulted in a new, high-speed product line for enthusiasts to build their favorite cars from LEGO bricks. Not only does the series feature typical LEGO fun, but the LEGO Speed Champions vehicles are endearing thanks to their many authentic details. The latest batch of LEGO cars is a set that includes a scaled-down quarter-mile star – the 2018 Dodge Challenger SRT Demon – and a miniaturized version of a classic 1970 Dodge Challenger R/T.

The set retails for $30 (plus tax) and comes with the build pieces needed for both cars. In addition to the build pieces, the set also includes three LEGO minifigures: one Demon driver, one Challenger driver, and a race marshall and a buildable Christmas tree start light. For the 2018 Demon, there are two different sets of wheels with rubber tires, dual exhausts, a rear spoiler, decals, and a removable windshield. The 1970 Challenger LEGO set offers a removable supercharger, an alternator cover, an engine cover, rubber tires, and decorative stickers to finish off the LEGO recreation. All builders have to do is snap all 478 pieces together and let imagination do the rest.

Unlike some of the more complicated LEGO sets, the Dodge Speed Champions series is comprised of small cars that are hardly complex to put together. That’s not to say that the set doesn’t capture the thrill of performance and prowess that both the 2018 Challenger SRT Demon and the 1970 Challenger R/T are known for. Although the age range is listed from 7 to 14 on the box, enthusiasts of all ages can join in on the fun. If a little one is in charge then we’re sure some good old adult supervision is required. Who else is going to make sure all the decals are perfectly placed?

A new 30-second Dodge ad titled “Metamorphosis” accompanies the launch of the latest batch of cars-turned-Legos. The ad features a young girl playing with the LEGO Demon as images diffuse across the screen and juxtapose the toy with the real-life version – even National Hot Rod Association (NHRA) drag racing champion Leah Pritchett is behind the wheel. Check out the 30-second ad below:


The Speed Champions set is available for purchase on the official LEGO website and Dodge website. Those interested in purchasing a set should be aware that quantities are limited and it’s very likely that the set will be just as popular as the full-size Demon is on the streets. Passionate LEGO builders and car fans can enjoy the best of their imagination with this set, but one question remains: Who will be the Dodge Speed Champion?

If you’re more interested in the real deal check out our inventory of Dodge Performance cars here at University Dodge. You can enjoy a test drive in the latest Charger, or let yourself be tempted by something a little more powerful like the Challenger SRT Hellcat.  If you opt for the toy version only make sure not to step on one – pain inflicted by LEGO bricks is notoriously one of the worst pains known to man.

Photo Source/Copyright: LEGO
Posted in Dodge, Uncategorized