Epic Ram RHO Debut Hints at More Power Down the Road
Forget a dusty desert photoshoot – Ram’s RHO launch was an action-packed extravaganza! Stunt drivers, a Hollywood A-lister (can you guess who?), and even Ram CEO Tim Kuniskis himself (embracing his inner action hero) all joined the high-octane showcase of multiple Ram trucks. But amidst the thrilling display, eagle-eyed viewers spotted a clue: a dirt bike with a missing number. Turns out, it’s a sneak peek at Ram’s future – a high-horsepower truck with a name waiting to be written (just like the blank number plate). This exciting Easter Egg, confirmed by Ram’s head of advertising, has gearheads buzzing about what awaits them down the road.
While the missing number doesn’t guarantee a new TRX revival, it undeniably hints at a future Ram packing serious muscle, likely exceeding even the RHO’s power. Ram has remained coy on the subject, emphasizing that the RHO isn’t a TRX successor. CEO Kuniskis even suggested the TRX name might be “on the shelf” for potential future use, mirroring his previous comments regarding the Dodge Challenger. One can’t help but wonder if navigating the post-Hemi landscape for both Ram and Dodge brands presents a unique set of, well, challenges?
Unveiling the mystery behind the unnumbered bike, Ram’s advertising chief, Jeff Summers, confirmed it as a deliberate Easter Egg. The number 540 on the other bike cleverly references the RHO’s horsepower rating, while the blank plate serves as a placeholder for Ram’s upcoming “High HP vehicle with three letters.” While Summers remained tight-lipped about specifics, former Ram CEO Mike Koval Jr. previously hinted that the TRX name wouldn’t be retired along with the Hellcat engine. He even teased the possibility of TRX-inspired electric Ram trucks in the future. So, while the exact form this high-horsepower Ram will take remains under wraps, one thing’s clear: the future of performance at Ram is anything but silent.
Fueling speculation further, whispers suggest a possible return of the TRX name, or perhaps a new moniker altogether, for Ram’s next high-performance offering. One potential powerplant candidate is a juiced-up version of the current Hurricane engine. During the 2022 SEMA show, Stellantis sibling brand Dodge hinted at plans to offer crate versions of the Hurricane with outputs exceeding 1,000 horsepower – strictly for competition use, of course. However, a more restrained, emissions-compliant iteration approaching 700 hp could find its way under the hood of a future Ram production truck. This hidden message in the RHO launch video has certainly ignited the imaginations of gearheads, leaving one burning question: what high-octane beast will Ram unleash next? Stay tuned, as the future of Ram trucks promises to be electrifying, both literally and figuratively.
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