Ram Trucks Levels Up Off-Road Domination with Glen Powell

May 2nd, 2024 by

2025 Ram 1500 RHO at University Dodge

Fresh off the highly anticipated launch of the all-new 2025 Ram 1500 RHO, Ram Trucks is shifting gears and heading off-road. The brand has partnered with actor Glen Powell to champion its commitment to off-road capability and continued evolution. Powell, known for his action roles in films like “Top Gun: Maverick,” embodies the spirit of adventure and resilience that Ram trucks are built to represent. This collaboration marks the beginning of a new chapter for Ram, one focused on solidifying its position as the leader in the off-road truck segment with the arrival of its most capable and affordable lineup yet.

“Ram only does trucks and that focus, passion and dedication is the foundation of every product that we bring to market,” said Tim Kuniskis, Ram brand CEO – Stellantis. “Similarly, the trajectory of Glen’s career showcases that his passion, ambition and perseverance are what is needed to succeed, and he shares those traits with our customers who depend on our trucks every day.”

Joining the Ram family in early April (2024), Powell isn’t just a celebrity face – he’s a true believer in the brand’s values. He lends his voice to the new 2025 Ram 1500 cross-channel campaign, “The Calling.”The 30-second spot mirrors Powell’s own career journey, highlighting those who chase their dreams with a Ram truck by their side. Powell himself delivers the powerful message: “Our calling was to build trucks, and that’s why trucks are what we do. We put our everything into every truck, so that when you find your calling, nothing can stop you from answering.” This heartfelt message perfectly encapsulates the synergy between Powell and Ram Trucks.

Beyond “The Calling,” Powell takes center stage in the brand’s action-packed mini-film, “The Convoy.” In this thrilling debut, he leads the charge, delivering the highly anticipated 2025 Ram 1500 RHO and showcasing the full off-road truck lineup – Power Wagon, Rebel, Warlock, and all. Powell embodies an action hero entrusted with a critical mission: ensuring the Ram convoy delivers what the off-road world craves – the 1500 RHO.
Powell’s brand ambassadorship extends beyond the “The Calling” and “The Convoy” campaigns. He’ll also be taking his love for Ram trucks to the silver screen this summer (2024)! Look for Powell navigating treacherous storms and relying on the dependable power of Ram trucks in the highly anticipated summer blockbuster, “Twisters.”

Ready to answer your own off-road calling? University Dodge in Davie, FL is your one-stop shop for the entire lineup of Ram Trucks, including the all-new 1500 RHO. Our knowledgeable staff can help you find the perfect Ram truck to conquer any terrain, just like Glen Powell. Visit University Dodge today and experience the Ram difference!

Photo Source/Copyright: Stellantis
Posted in 2025 Ram 1500