Dodge Introduces Stars & Stripes Edition Charger and Challenger Models
Dodge is set to take the 2019 New York International Auto Show by storm as the brand celebrates the men and women of the U.S. armed forces with their Stars & Stripes Package. The all-new package will be on display and featured on select Challenger and Charger models.
Dodge is known as the brand with the highest percentage of active military clients among all major automotive brands in the U.S., so it was a no brainer for the brand to take this opportunity and honor their devoted client base. The Challenger and the Charger both boast the highest percentage of active military buyers in their individual segments according to a study titled “New Vehicle Customer Studies October 2016 – September 2018” by mTAB. Let’s break down what America’s most popular automotive performance brand has included in the package.
The Stars & Stripes Edition package is available on rear-wheel-drive GT, R/T and R/T Scat Pack models of both the Challenger and Charger. Both models will feature a satin black center stripe, American flag fender decals, mid-gloss black 20-inch wheels, black cloth seats that are embroidered with stars, bronze interior accents, and bronze brake calipers. Said bronze brake calipers are standard on the Scat Pack, while they’re offered as an addition on the Performance Handling Pack option on the GT and R/T models. Dealers can begin ordering the Stars & Striped Edition Challenger and Charger models this coming May (2019), with an MSRP of $1,995, with delivery dates scheduled for later on in the summer.
“Dodge is known for delivering custom looks straight from the factory. We also have a strong following of buyers who are in the military, as well as many buyers who are patriotic. The Stars & Stripes Edition is an opportunity to deliver a custom look with unique elements that speak to those performance enthusiasts who want to extend their passion for their country to the Charger and Challenger,” said Steve Beahm, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA.
Dodge has taken it a step further with the “Honoring Those Who Serve” program through FCA US LLC as they have a special offer for prospective buyers that are active military, active military reserve, retired military, retired military reserve or honorably discharged veterans within 12 months of discharge date. Eligible buyers may receive up to $500 in what FCA calls “Military Bonus Cash.” The offer can be applied to purchases and leases on select 2018 and 2019 model year vehicles.
Check out the 2019 Dodge lineup at University Dodge and find the performance car of your dreams. Schedule your test drive today! If you’ve got any questions or are interested in the Stars & Stripes Edition Package please reach out to us via University Dodge social media.