Dodge Earns Third Consecutive J.D. Power APEAL Study Recognition
Dodge remains a compelling favorite in the automotive industry, landing the top spot among mass-market brands for the third consecutive year according to the J.D. Power 2022 U.S. Automotive Performance Execution and Layout (APEAL) Study. Dodge not only earned the same honor in 2020 and 2021, it’s also the first domestic brand to capture the No. 1 spot for three consecutive years. Ram Truck also came hot on Dodge’s heels, landing in second place for the third year in a row as well. The Ram 1500 model anchors the brand with its win in the best large light-duty pickup category. In 2019, Ram finished ahead of Dodge, but these results mark the fourth year in a row that these two brands have been crowned atop the APEAL Study’s mass-market ratings.
“We don’t just design, engineer, build and sell function. We instill our vehicles with character that enriches the lives of our customers every day. So, it’s immensely satisfying to see our products resonate with such consistency,” said U.S. Head of Sales Jeff Kommor.
J.D. Power APEAL Study
J.D. Power’s APEAL study focuses on measuring the emotional bond between consumers and their 2022 model-year vehicles. Often determined from customer feedback, J.D. Power examines customer responses about vehicle attributes, ranging from throttle response to seating comfort. This takes place during the first three months of ownership and the feedback is then aggregated on a 1000-point APEAL scale. The latest study has Dodge and Ram finish with scores of 882 and 863, respectively. Dodge’s score remained unchanged from the prior year, showing how consistent the brand is when it comes to its iconic models.
“The reception given these stylish, tech-rich vehicles is another clear indication of the alignment between customer demands and our product-development process. And we are not letting up on the throttle,” Kommor added.
Long-considered a global leader in advisory services, data, and analytics, J.D. Power helps automotive brands understand customer behavior. For over 50 years, some of the world’s biggest businesses have relied on J.D. Power’s insight to guide their customer-facing strategies.
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