2021 Ram 1500 TRX VIN 001 Smashes Charity Auction Sale Record

April 2nd, 2021 by

The very first 2021 Ram 1500 TRX ever built rolled off the assembly line and straight down the auction block. Ram 1500 TRX VIN 001 sold for a whopping $410,000 at the Barrett-Jackson Scottsdale Auction on March 26 (2021). All proceeds raised from the auction will go to The United Way for Southeast Michigan’s 2-1-1 helpline, an organization dedicated to providing services to veterans and their families. Special as it may be, the Ram 1500 TRX VIN 001 was singled out and destined for the auction block as it commemorates the 702 units produced of the Launch Edition pickup. With 702 horsepower straight from the factory, the 702 units of the Ram 1500 TRX Launch Edition were sold out in under three hours. 

“When Ram 1500 TRX VIN 001 rolled off the assembly line, it instantly became an incredibly exciting one-of-a-kind collectible truck, and that was reflected by the winning bid. More importantly, we’re thrilled that the first Ram 1500 TRX raised significant funds that will go directly to the United Way for Southeast Michigan’s 2-1-1 helpline to provide services to veterans and their families. Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our ‘Built to Serve’ editions. For Ram Truck owners, whether military or civilian, ‘Built to Serve’ is a maxim that they can be proud to stand behind. This auction is another way we can honor our veterans by supporting them when they come home,” said Mike Koval Jr., Ram Brand Chief Executive Officer — Stellantis. 

The winning bidder of the Ram 1500 TRX VIN 001 also gets a unique authentication kit that includes a presentation box with a custom bound book meant to highlight the pickup’s design development. The book also includes exclusive photos and videos, as well as a Ram truck cover also crafted by the vehicle’s design team and a speed-form model. Production of the all-new 2021 Ram 1500 TRX kicked off at the Sterling Heights Assembly Plant in Michigan in December of 2020.

2021 Ram 1500 TRX Launch Edition

Ram unveiled its plans to build a limited run of its TRX Launch Edition as soon as the pickup itself made its long-awaited debut. Engineered in a way to commemorate the world’s most powerful pickup truck, with the only catch being that U.S. buyers had to act quickly with only 702 units exclusively available. Visually unforgettable thanks to its exterior Anvil Gray paint coat, the TRX Launch Edition also sports a special red and brushed-aluminum center console badge complete with other one-of-a-kind accents identifying it as special. The TRX Launch Edition pickup also comes with a Head-up Display, Beadlock-capable wheels, a dual-pane panoramic sunroof, body side graphics, carbon fiber interior trim, and a color accent package. 

The all-new 2021 Ram 1500 TRX is available right now. If you’re interested in a test drive or more information, please reach out to us via University Dodge social media, so our experts can help you with any questions you may have. If you’re in the market for a truck that’s a little less aggressive, check out the celebrated  Ram 1500 and the popular Ram 1500 Classic here at University Dodge and schedule your test drive today!

Photo Source/Copyright: Stellantis


Posted in RAM, Ram 1500 TRX