The All-New Dodge Hornet Swarms the Nation
Dodge’s social media channels have created a lot of buzz lately, leading up to the release of its “Swarming the Nation” campaign to officially launch the all-new Dodge Hornet. “Swarming the Nation” is a 90-second commercial for the all-new model as it visually takes viewers on a sweeping flight over cities while spectators wonder in awe at the new Hornet. While the 90-second version of “Swarming the Nation” is exclusive to the brand’s social media channels, there’s a 30-second version of the ad as well, destined to run across traditional television spots.
“As our first ever electrified performance vehicle to enter the market, the all-new Dodge Hornet signals that a new breed of electrified performance is here, and it is here to change the game. With looks, feel and performance that are pure Dodge, the Hornet offers the best driving dynamics, a full lineup of segment-exclusive performance features, the best standard technology, as well as available Direct Connection factory-backed performance upgrades, the Dodge Hornet is uniquely positioned to shake up the mainstream compact-utility vehicle (CUV) segment,” said Tim Kuniskis, Dodge Brand Chief Executive Officer.
Ahead of the release of “Swarming the Nation” Dodge enlisted Tik Tok and Instagram influencers to spread the word. Some of the influencers even appear in the final spot, while others are tasked with spreading the word out on social media–all while building enthusiasm for the impending swarm.
Dodge Hornet
The all-new Dodge Hornet features distinctive Dodge DNA, including a hood and front fascia design, which brings Dodge’s daredevil attitude to life. Buyers can find integrated heat extractors that add a performance-focused appearance and a front grille featuring a “mail slot” -type opening that adds even more sculpting to the front fascia. Following the design cues of the Dodge lineup, the Hornet’s front fascia is flanked by two small inserts that invoke a muscular feel. Dodge also added a new exterior Hornet badge on the fender to celebrate the revival of the nameplate–first used in the 1950s and in 2006 on a concept vehicle.
On the inside, the all-new Dodge Hornet offers a driver-focused design with center stack controls and display screens that are “tipped” to be more driver-friendly. Red stitching accents are standard on the Hornet’s black interior, while accents on the vents and center switches add technical details that enhance the model’s overall performance tilt.
Dodge Hornet R/T PHEV
Dodge’s first foray into electrification comes with the Dodge Hornet R/T PHEV. With a segment-leading 285 horsepower rating and 383 lb-ft of torque to boot, the Dodge Hornet R/T PHEV is powered by a 1.3-liter, all-aluminum engine. The Dodge Hornet R/T offers more than 30 miles of all-electric range thanks to an electric induction motor that powers the rear axle. Power optimization comes courtesy of a 15.5-kWh lithium-ion battery pack that features a refrigerant gas cooling circuit tasked with keeping the battery at an optimal temperature. Full battery charge can be achieved in just 2.5 hours when using a Level 2 charger. The Dodge Hornet R/T PHEV’s powertrain is mated to a six-speed automatic transmission.
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Photo Source/Copyright: Stellantis