Strategic Vision’s 24th Annual Total Quality Impact Awards Three FCA US Vehicles
Once again, three FCA US vehicles were named as winners in Strategic Vision’s 24th Annual Total Quality Impact (TQI) Report. First, leading in the Mid-size SUV segment for the fifth time in six years and best Mass-market Brand in total quality is the Dodge Durango. Second, the Jeep Renegade was named Best-in-Class Entry SUV, and lastly, the Ram 2500 and Ram 3500 took home the win for Total Quality among Heavy-duty Pickup Trucks.
Not only does TQI recognize the quality of the driver’s rational evaluation of the quality of the vehicle, but it also looks at how the anticipated quality has influenced the drivers on an emotional level. The report is based on results from the New Vehicle Experience Study (NVES) that surveys over 44,000 new vehicle buyers from July to December, after the first 90 days of ownership. It combines the drivers’ rational and emotional evaluations of quality with the impact of problems within the vehicle itself.
“TQI shows how people feel about their vehicles in their own words, which reveal valuable recommendations for future products,” says Chris Chaney, Senior Vice President at Strategic Vision. “From how customers are advocating about their products, automotive manufacturers can know where the future of the U.S. market is going.”
With over thirty-five years of experience, Strategic Vision is a research-based consultancy that combines and understands the consumers’ and constituents’ way of decision-making for several Fortune 100 clients that include a majority of automotive manufacturers. While utilizing ValueCentered® Psychology expertise to distinguish consumers’ overall, motivational hierarchies like product attributes, personal benefits, value/emotions, and images that have a direct correlation with perceptions and behaviors.
2019 Dodge Durango
As previously mentioned, the Dodge Durango took the lead in TQI’s Mid-size SUV segment for the fifth time in six years and best Mass-market Brand in total quality. Comprised of undeniable utility, advanced technology, class-leading towing and driving range, plus in-your-face exterior design, it’s no wonder why the Dodge Durango is the Dodge Charger of the three-row SUV segment. For the 2019 model year, according to GuruFocus, Dodge continues to demonstrate Durango’s proven performance, utility, and comfort with the SRT model, appearance packages, and an available soft-touch hand-wrapped instrument panel.
2019 Jeep Renegade
Secondly, named best-in-class Entry SUV, the 2019 Jeep Renegade features an uncompromised combination of off-road capability, open-air freedom, and accessibility. Additionally, consisting of an all-new 1.3-liter turbocharged four-cylinder engine, fuel-efficient powertrains, and topping off the segment with a first-ever nine-speed automatic transmission, this combination directly contributes to the Jeep Renegades impressive on- and off-roading driving dynamics and a plethora of innovative safety and advanced technology features.
2018 Ram 2500/3500 Heavy Duty Pickup Trucks
While building on America’s longest-lasting pickups, the Ram Truck maintains its commitment to “quality, reliability, and durability.” For the 2018 model year, according to GuruFocus, Ram continues to offer incredible capability in three-quarter and one-ton pickups with 31,210 pounds of towing, 7,390 pounds of payload, and 900 lb.-ft. of torque. Furthermore, Ram provides a five-link coil suspension or the option of an air suspension on the Ram 2500, plus a supplemental air bag suspension option on the Ram 3500.
From the durability offered on the Ram 2500/3500 models to the class-leading towing capabilities featured on the Dodge Durango and Jeep Renegade, we look forward to the future of these vehicles. From all of us at University Dodge, we want to congratulate Dodge, Jeep, and Ram on their winnings.
Stop by University Dodge, located in Davie, FL, to test drive the 2019 Dodge Durango or any of the 2018 Ram 2500/3500 models today! Visit our website for more information on our entire new car inventory selection or follow us on social media!