Recap of Dodge’s Highlights in 2015
Dodge is one of the most famous brands in the automotive industry. Having survived numerous troubles since the company was first founded in 1900, they have remained an important and awarded American car manufacturer. Here is a recap of Dodge’s highlights in 2015
Art and Design
Dodge recently announced the details for the 2016 FCA U.S. Drive for Design contest. This year students in grades 10-12 are to submit designs for the 2025 Dodge Hellcat. Since the program’s start in 2013, this competition has helped high school students find an interest and gain a better understanding of automotive design.
STEM (science, technology, engineering and math) courses continue to be popular in technology fields and Dodge has begun to participate. These initiatives help attract top talent and can help Dodge stay as a top-competitor in the auto industry.
The Need for Speed
Dodge also announced the creation of the 2016 Dodge Viper ACR, which is billed as the fastest track-ready car that Dodge has ever produced. This comes on the heels of last year’s customization initiative, where buyers were able to fully customize the stripe, color, interior, and wheel combinations of their Viper.
There are a lot of awards in the automotive industry, but those awarded by J.D. Power are some of the most credible and in 2015 Dodge won two J.D. Power awards. The Dodge Charger (large car category) and the Dodge Challenger (midsize sporty category) won the Automotive Performance and design award, Execution, and Layout (APEAL) award.
This is a time of significant change in the automotive industry, and it’s hard to say what any company will look like a decade or two from now. Still, Dodge is positioned to stay on top of these changes by focusing on design and learning from its success in the market.