Ram Introduces New Color, “Yellow Rose of Texas”
Yesterday, Ram introduced a new, bright springtime color called Yellow Rose of Texas to their half-ton truck line-up. Interested? Get to the airport and hop on a Southwest Airlines flight to the Lone Star State! For now, you can only buy one of these trucks in Texas.
Available next month, the Stinger Yellow paint package will be offered in 4×2 and 4×4 crew cab versions of the Ram 1500 Lone Star. Like the special color, the Ram 1500 Lone Star trim is also only available in the Texas retail sales market.
Ram’s special offerings to the state show the company’s appreciation and desire to remain one of the top truck brands in Texas. More Texans drive pickup trucks than drivers in any other state; 20 percent of motor vehicle registrations versus 12 percent national average. Ram sells nearly two-and-a-half times as many pickup trucks in Texas as it does in the next-highest volume state.
The Ram Lone Star edition is by far the brand’s best-selling model in Texas, accounting for nearly 40 percent of the half-ton mix. Since the Lone Star’s debut in 2002, Ram has sold more than 230,000 of the Texas-only models.
Perhaps if the color is successful in Texas, Ram will introduce it to the Floridian market as well. Or, maybe we’ll get our own color. We’ll keep you posted.