FCA’s Dodge and Jeep partner up with Warner Bros. Pictures
Dodge and Jeep have a new marketing partnership with the highly anticipated Warner Bros. film, Batman and Superman: Dawn of Justice.
While Jeep’s promotion started in late-February, Dodge’s promotional commercials featuring a Dodge Charger and Challenger will debut in mid-March. Playing off the idea that even villains need cars, the Dodge commercials will feature chase scenes within the movie that incorporate the Dodge Challenger and Dodge Durango.
Though the Durango and Challenger are the stars of the commercials, FCA’s biggest promotional effort is the introduction of the all-new 2016 Jeep Renegade Dawn of Justice Special Edition. The new Dawn of Justice Renegade was made available to dealers last month. Inspired by the fierce Superhero action flick, the Dawn of Justice trim has an all-black outer shell and a black interior accented with high-gloss black and metal diamond details.
Directed by Zack Snyder, Batman and Superman: Dawn of Justice takes a look inside the inner-turmoil of both Superheros and their battle for the title as best Superhero. However, their angst towards each other is forgotten when the Superheros need to join forces to protect the people from the real villains. The movie includes top actors like Ben Affleck, Amy Adams and Henry Cavill, and it will debut in theaters across the U.S. on March 25.