Dodge Models Lead in J.D. Power APEAL and Strategic Vision TQI
Stacking up the awards this year, Dodge just earned a few more top spots in the J.D. Power APEAL Study as well as the Strategic Vision Total Quality Impact report.
J.D. Power APEAL Study
For the fifth time in seven years the Dodge Challenger ranked highest in the Midsize Sporty Car segment in the J.D. Power 2017 U.S. Automotive Performance, Execution and Layout (APEAL) Study.
“We’re please to see results like this as they reflect our commitment to quality, in mainstay vehicles like the well-regarded Dodge Challenger, which captured its fifth APEAL honor in seven years,” Scott Garberding, Head of Quality at Chrysler, said in a press release. He goes on to say that the focus is not only in launching new vehicles but also improving those vehicles in the existing product portfolio.
Along with the Dodge Challenger, the Dodge Durango and Dodge Charger also performed well. The Durango ranked second in the Midsize SUV segment and the Dodge Charger ranked third in the Large Car segment.
Now in it’s 22nd year, the J.D. APEAL Study measures how enjoyable new vehicles are to own and drive. The study is based on 77 vehicle attributes of new model-year vehicles that are evaluated by customers. After 90 days, customers are surveyed at the same time as J.D. Power’s IQS. According to J.D. Power, the most appealing vehicles have greater owner loyalty, command higher transaction prices and spend less time on dealer lots before purchase.
Strategic Vision Total Quality Impact
Dodge models also earned a couple top spots in Strategic Vision’s 23rd annual Total Quality Impact (TQI) report. For the third time in four years, the Dodge Charger won the Full-Size Car Segment and for the fourth time in five years, the Dodge Durango led the Midsize SUV segment.
“Customers increasingly measure ‘Quality’ by the ‘Total’ experience. Yes, counting problems factors in, but getting things right and presenting innovative experiences that people love has great impact,” said Christopher Chaney, Senior Vice President – Strategic Vision. “FCA has done all of this with segment winners Dodge Charger and Durango, Jeep Wrangler and now the Chrysler Pacifica, which redefines it segment.”
The TQI is based on results from the New Vehicle Experience Study (NVES), which gathers data from more than 42,000 new vehicle buyers after the first 90 days of ownership. The TQI score, according to the San Diego-based research firm Strategic Vision, is based on a holistic measure that includes positive and negative product experiences. These experiences include: reliability, actual problems, driving excitement and other measures that are a result from emotional responses associated with the combination of all those experiences – Total Quality.
Congratulations to Dodge on their top scores! Interested in test driving a Dodge? Stop in to University Dodge and test drive one at our store in Davie, FL or take a look at the Dodge inventory online at University Dodge.