Dodge Charger, Challenger Exceed Sales Goals Despite Pandemic Woes

October 16th, 2020 by

Automotive sales have obviously taken a hit during the ongoing pandemic, but even then some brands have enough of a reason to remain optimistic. Dodge is one of those brands. The executives from Dodge are even claiming their sales numbers would’ve been even more impressive had there been more available inventory. Keep in mind that the pandemic forced automakers to shut down manufacturing and assembly plants early on. Since then, the market has slowly recovered, and in turn, both the Dodge Charger and Dodge Challenger models set new sales records for the month of September. Both models even outsold the Ford Mustang during the third quarter of 2020.  

“We only publish total quarterly numbers. But if you look inside the numbers at true retail sales to real customers and not to rental car agencies, Charger and Challenger had the best September they’ve ever had in the history of the cars,” said Tim Kuniskis, Head of FCA Passenger Cars. That’s not all though, Dodge also had specific trims set new sales records as well. “It was also the best Hellcat month in like three years, and the best Scat Pack month in the history of the nameplate,” Kuniskis added. 

These latest milestones couldn’t come at a better time as Dodge is getting ready to update its lineup for the 2021 model year. One of the biggest additions for Dodge in 2021? The new 2021 Dodge Challenger SRT Super Stock is not only the quickest muscle car on the market, it’s also even more powerful than the Dodge Challenger Demon that preceded it. Dodge also offers the fastest sedan on the market, the 2021 Dodge Charger SRT Hellcat Redeye, and the world’s most powerful production SUV — the 2021 Dodge Durango SRT Hellcat. While both the Charger and Challenger will go into regular production, the Durango SRT Hellcat is a halo product, meaning it’s exclusive and limited to the 2021 model year only.

“The cars are working, and it’s working because customers are gravitating to the spirit of the brand and the attitude of the brand,” added Kuniskis. 

2021 Dodge Challenger SRT Super Stock

Arguably the crown jewel of Dodge’s lineup, the 2021 Dodge Challenger SRT Super Stock has a total of 807 horsepower and is capable of accelerating from 0-60 mph in under 3.2 seconds. The engine itself isn’t the only thing propelling this trim to new heights, there are also standard 18-inch wheels clad in Nitto NT05R drag radial tires that are notorious for their sticky rubber. An adjusted drivetrain, with updates to its limited-slip rear differential and paired with an eight-speed automatic transmission, round out the mechanics that work in tandem to make the Challenger SRT Super Stock an impressive vehicle both on and off the road (or track)! The Dodge Challenger SRT Super Stock has an incredible top speed of 168 mph. 

As the 2021 Dodge models trickle in, explore the latest that the Dodge Performance lineup has to offer here at University Dodge. Check out our Dodge Charger and Dodge Challenger inventory and schedule your test drive today. Be sure to follow University Dodge on social media for the latest Dodge news and offers.

Photo Source/Copyright: Dodge




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