Dodge Brightens Lineup with More Heritage-Inspired Hues
Not many automakers can compete with the rainbow-colored paint pallet that is available on the Dodge lineup. The vibrant hues, also known as High-Impact Paint (HIP) legacy, goes back more than 25 years to the first Dodge Charger and Dodge Challenger models in the muscle car era. But unlike other automakers, Dodge hasn’t dulled out their bright hues and in 2017 the lineup is getting even brighter.
Since 2015, Dodge has released heritage-inspired limited-edition hues on the Charger and Challenger models The first HIP color to unlock the colorful archive was Plum Crazy in 2015 and this year’s (2016) color is Go Mango. But with the return of two classic models in 2017, Dodge has expanded and enhanced their colors in 2017.
Alongside the return of the Dodge Challenger model, the Challenger T/A, and the Dodge Charger model, the Charger Daytona, are two new colors to come in 2017 — a revised Yellow Jacket hue and the all-new Green Go. In addition to the two new colors, the other 22 colors on the lineup will have new names derived directly from the brand’s colorful heritage. The new color names include Blu By You, White Noise, Bomber Brown, TorRed, Vice White, Destroyer Gray and Contusion Blue.
An assortment of the 24 colors will also be available other Dodge 2017 models, including the Durango, Journey and Grand Caravan, so Dodge dealerships might start looking more like an adult Easter egg hunt as 2017 models hit lots this fall.