Unveiled: the Dodge Charger Daytona SRT Concept

Dodge announced it’s taking the first official steps to an electrified future with the unveiling of the Dodge Charger Daytona SRT Concept. The Dodge Charger Daytona SRT reimagines what electric vehicles can be, offering a glimpse at the automaker’s battery-electric future. Unveiled as a two-door concept at Michigan’s M1 Concourse, the Charger Daytona SRT was part of a larger Speed Week reveal which included other Dodge performance products. Dodge introduced a new propulsion system powering the Charger Daytona SRT, making it unlike any other vehicle on the road today. Exceeding Dodge’s SRT Hellcat image was a big task for the automaker, but the all-new concept even comes with an industry-first EV exhaust sound. Dodge looked to the past for inspiration, incorporating subtle heritage cues while also opting for the most modern aerodynamic targets as well. On the inside, the Charger Daytona SRT creates an immersive experience for both passengers and drivers alike with the addition of sounds, displays and other lighting features that change with the push of a button. 

“The Dodge Charger Daytona SRT Concept exists because performance made us do it. Dodge is about muscle, attitude and performance, and the brand carries that chip on its shoulder and into the BEV segment through a concept loaded with patents, innovations, and performance features that embody the electrified muscle of tomorrow. The Charger Daytona SRT Concept can do more than run the car show circuit; it can run ablazing quarter-mile. And when it comes to product cycles, it outruns Darwin. Charger Daytona does more than define where Dodge is heade, it will redefine American muscle in the process,” said Tim Kuniskis, Dodge Brand Chief Executive Officer–Stellantis.

Dodge unveiled three game-changing, patent-pending features on the Charger Daytona SRT that’ll rewrite the rules of the EV segment. Up first is “RWing,” a unique aerodynamic pass-through design feature that connects the newly-minted concept with its iconic Daytona portmanteau. Dodge also introduced the “Fratzonic Chambered Exhaust,” an industry-first audio soundtrack that can reach 126 dB, making the “engine” sound as loud as a Hellcat-powered Dodge model. And finally, Dodge introduced its “eRupt” multi-speed transmission complete with an innovative electro-mechanical shifting experience that gives even the most iconic Dodge model a run for its money.

Pure Dodge Design

Ready to revolutionize the EV segment, the Dodge Charger Daytona SRT offers quite the hat tip to the brand’s iconic past. In the front fascia enthusiasts can see an all-new, patent-pending R-Wing design that’s tasked with redefining the classic Dodge front end. The front grille features cross-car illuminated lighting complete with a Fratzog logo, something Dodge had teased more than a year ago. The Fratzog logo was originally found on Dodge’s muscle cars starting from 1962-1967 and was previously used without much meaning behind it–until now. The return of the logo signifies Dodge respects its past and is clearly taking inspiration from it as it commits to a cleaner and greener future. 

The vehicle itself is not excessively decorated outside, for example the headlights are hidden beneath the R-Wing design, seamlessly integrating them into the model’s aerodynamic surface. Both the front and rear lighting fixtures come with a 3D illuminated Fratzog badge, complete with accent lighting throughout that illuminates the Charger Daytona SRT’s overall design. The minimalist design continues on to flush door handles and brushed aluminum. While the concept rides on painted-pocket 21-inch wheels with diamond-cut faces, the stopping power comes directly from Grey six-piston brakes. 

In the meantime, explore the latest that the Dodge Performance lineup has to offer here at University Dodge. Check out our Dodge Charger and Dodge Challenger inventory and schedule your test drive today. Be sure to follow University Dodge on social media for the latest Dodge news and offers.

Photo Source/Copyright: Stellantis