Ram Said To Launch An All-New Mojave Sand Option Package and Midsize Pickup Truck
Fiat Chrysler Automobiles (FCA) has been out of the mid-size truck game since the departure of the Dakota in 2011. But with the recent return of the Ford Ranger and Chevrolet’s Colorado getting an all-new diesel engine, it’s no surprise that Ram wanted to join in on all the fun.
According to Automotive News, suppliers are hinting that the new Ram midsize offering will be joining the new Wrangler platform, possibly called the Scrambler, in production. As previously mentioned, production will take place at Fiat-Chrysler’s Toledo, Ohio production facility. The new Ram will potentially be a body-on-frame pickup truck, not to be confused with Ram’s unibody Latin American 700 model or Fiat’s Toro. Additionally, the rumored Scrambler and Jeep Wrangler pickup variant will assist in FCA keeping its costs in line, once both vehicles go on sale. It is believed that the scrambler pickup truck alone won’t sell enough units initially so, to make sure that the Toledo plant is running at capacity, adding an additional truck to the line will help close the gap.
What’s interesting about developing and selling a truck in the United States, automotive companies like FCA can avoid the “Chicken Tax.” Chicken Tax was a ruling imposed in 1964 that places a 25 percent tariff that still stands today and is believed to be the reason why small trucks, like the Volkswagen Amarok, aren’t imported and sold in the United States. Other than Mike Manley’s Capital Markets Day presentation that confirms a midsize or metric ton pickup by 2022, there is no additional information about the supposed Ram Scrambler.
BUT WAIT, THERE’S MORE! Along with Ram’s rumored midsize pickup truck comeback, the 2018 Ram 2500 Power Wagon is earning an extra option package, the new Mojave Sand package. What’s significant about the new option package is that it marks the first time Ram has offered one of its Heavy Duty trucks in the Mojave Sand scheme. Considered by Ram to be “the fast-moving color” on the smaller Ram 1500 Rebel, it’s no secret why the Mojave Sand color scheme has proven to be a popular choice with consumers interested in off-road-capable trucks. Furthermore, the Mojave Sand scheme is matched with new black-colored wheels.
Not only does the Mojave Sand Package include the features mentioned above, but consumers will also receive the Ram Power Wagon’s Heavy Duty Luxury package that includes LED lighting in the bed, power heated/folding mirrors, and a garage door opener. Consumers will also earn all the capabilities and features that are offered in a standard Ram Power Wagon, including the trucks boast in locking front and rear axles, a 12,000-pound winch, 33-inch off-road tires, and a 6.4-liter V8 engine. On top of the Power Wagon’s starting price of $52,795 (plus destination fee), the Mojave Sand package will be an additional $795. Said to be released in the fourth quarter of 2018 with limited availability, be sure to act fast.
As always, Ram continues to keep consumers on their toes and we can’t wait to see what else is in store. Interested in test driving the all-new 2018 Ram 2500 Power Wagon Mojave Sand Edition? Stop by University Dodge located in Davie, FL or visit our website for more information on our entire new car inventory selection. Stay updated on the all-new Ram midsize pickup truck by following us on social media.