FCA Pushes for More SUV and Truck Production

March 5th, 2019 by

It looks as if the Dodge Durango and Ram 1500 Classic pickup are both here to stay despite rumors that Fiat Chrysler Automobiles (FCA) was long overdue for a lineup refreshment and those two models might’ve been in the crosshairs. The automaker recently announced that its focus lies in selling trucks and SUVs to eager buyers in the North American market. An investment plan in the amount of $4.5 billion is set to reinvigorate the metro Detroit area and could hire up to 6,500 new workers to build the automaker’s fleet consisting of SUVs and pickups for Jeep and Ram brands.

Three vehicle assembly plants around Detroit will be on the receiving end of this investment as they build a host of Jeep, Dodge, and Ram vehicles, as well as other facilities that will be responsible for powertrain assembly. FCA also said that all three plants will build electrified versions of the Jeep SUVs and possible Dodge SUVs in the near future as well. While the automaker currently offers the eTorque mild-hybrid system in the Wrangler and all-new 2019 Ram 1500, their future electrification plans extend far beyond a mild-hybrid system – plug-in vehicles will come first, likely to be followed by fully electric ones down the line.

The automaker’s plans include the following three assembly plants in the Detroit area:

  • The Warren plant is slated to be reworked to accommodate the production of the upcoming Jeep Wagoneer and Jeep Grand Wagoneer in 2021. A new SUV will come in the form of the revived Wagoneer moniker, while the Grand Wagoneer has been long-rumored to be the Jeep brand’s offering to counter the Range Rover. This same plant will also continue to build the Ram 1500 Classic – a pickup that was expected to be discontinued, but its continued success as a carryover variant of the last-generation Ram pickup that’s currently being sold alongside the all-new 2019 Ram 1500.
  • The Jefferson North Assembly Plant is currently being retooled so it can build and assemble new versions of the Jeep Grand Cherokee and Dodge Durango – all by 2021 if everything goes according to plan.
  • The Mack Avenue Engine Complex is scheduled to be retooled as well. It’ll be responsible for assembling the Jeep Grand Cherokee and an unnamed three-row SUV that could either fall under the Jeep or Dodge brand. This facility currently assembles Pentastar V6 engines that power the majority of the automaker’s lineup.

Looking to upgrade your ride? Check out what FCA has to offer in the Dodge and Ram lineups. If you’re looking for a performance car, Dodge has plenty to offer with their Charger and Challenger models. Explore the latest Dodge inventory at University Dodge. Those who need a vehicle that’s more of a workhorse can browse our selection of 2019 Ram 1500 Classic or the all-new next-generation 2019 Ram 1500. Follow University Dodge on social media to stay up to date with the latest news – be on the lookout for the automaker’s decision on the Dodge Durango in the coming months.

Photo Source/Copyright: Ram
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