Dodge Charger named Most Loved Full Size Sedan in America by Strategic Vision
For the fourth year in a row, Strategic Vision named the Dodge Charger to the “Most Loved Vehicles in America” list, and what’s not to love? It’s considered the quickest, fastest and most powerful sedan in the world when equipped with the 707-horsepower supercharged 6.2-liter HEMI SRT Hellcat SRT engine. But how exactly did the Dodge Charger land on Strategic Visions radar? Let’s find out…
“Dodge Charger exemplifies the energy, design, performance and quality cues that exemplify passion,” said Christopher Chaney, senior vice president of Strategic Vision. “This is what the ‘Most Loved Vehicle’ award represents, and why the Charger is the segment leader.”
Over the past 40 years, Strategic Vision has developed certain metrics that evaluate buyers emotions during the first 90 days of ownership. The range of emotional responses include phrases like “I hate it” to “I love it” giving a satisfactory as the intermediate option. In order to gather this data, Strategic Vision uses The Edwards Commitment Scale. Furthermore, Strategic Vision’s New Vehicle Experience Study (NVES) is combined and a key factor in the Customer Love Index (CLI), which measures a driver’s love for their vehicle in 120 aspects during the ownership experience.
A lot of what Strategic Vision specializes in understanding consumers experiences in their decision-making process for a number of Fortune 100 clients – some of those being automotive manufacturers.
So what exactly makes the Dodge Charger such a lovable vehicle? Options and comfort. The Dodge Charger is the only four-door muscle car in the segment, so not only is it a spacious sedan, but it’s also considered a muscle car, too. Also, the Charger is available with four engine options and that gives buyers a range of prices and performance options.